NOW
YOU CAN
DRINK A
COMMERCIAL

Have the Shazam app ready on your
phone and we’ll pour you a Coke Zero™
straight from this screen.

Have the Shazam app ready on your
phone and we’ll pour you a Coke Zero™
straight from this screen.

Watch the commercial

THE
COKE ZERO™
DRINKABLE
BILLBOARD

A billboard that doesn’t just talk about Coke Zero™
but actually pours you one.

See how it works

WHERE IT IS

April 2 - 4, Indianapolis, IN

® Final Four® Weekend

Join the event on Facebook

EVERYTHING IS
DRINKABLE

What if a campaign could let you taste Coke Zero™
instead of talking about the taste of Coke Zero™?
Introducing the world’s first drinkable campaign.
It’s advertising you can drink.

Watch the film

#OPENTOTRY
BEING FRENEMIES

NCAA® March Madness® is all about rivalries. Houses
are divided. Strange looks are shot across the office.
Even the usual hangouts become battlegrounds.
But one thing you share is the love for the game.
It’s what brings you together, if not as best friends
maybe as Frenemies. Because who doesn’t love a
little friendly competition?

This year, for NCAA® March Madness® we’re asking
the rival fans of all 68 teams to set aside their
basketball beef and come together over a Coke Zero™.

Are you #OpenToTry being Frenemies?

COKE ZERO™
ON TV

A series of films that show Coke Zero™ in a way
you’ve never seen before. Because You Don’t
Know Zero™ ‘Til You’ve Tried It.